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  Instagram is growing up right before our very eyes. Over the past five years, the image-sharing platform has transformed into a brand engagement powerhouse for retailers eager to connect with Instagram’s audience of over 400 million active users. After restricting initial access to a select number of brands, Instagram has expanded its advertising solutions to the general public, which can now advertise to users worldwide. Here’s what you need to know about the recent...
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This post was originally published on Entrepreneur.com How exciting! You've just received a great introduction to a big potential client. And as you and your team work hard to whip up a stellar pitch, what do you think the potential client is doing? She’s researching you, of course. And chances are, the first place she’ll go to learn more about your background, experience and personality is LinkedIn. What’s she going to find when she pulls up your profile? An amateurish...
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As the world continues going digital, social media is becoming a common marketing tool for small and large-scale businesses. After all, the digital storefront is just as important as the physical storefront. But the science of social media is still developing and the best practices for the medium is an ever-evolving door. As a result, there’s a plethora of myths surrounding what makes a social media marketing campaign successful. Myth #1: Facebook is the Only Useful Social Tool It’s...
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