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Plenty of businesses have found success through Facebook since the social media giant launched over a decade ago. In the past few years they’ve expanded their advertising offerings to include some of the most advanced and unique targeting available in all of digital marketing. Without a huge budget, though, many retailers struggle to find success with Facebook ads, especially when they face the tough decision to keep management of their campaigns in-house or to work with an agency - many...
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Having a presence on the Web on a wide scale is great, but what’s even better is having a strong presence in your local market. Though local search engine optimization (SEO) is sometimes tricky to navigate, there are some steps you can take to enhance your company’s presence on the Web. Business Listings One of the easiest ways to amp up your local SEO efforts is to place your business on local listings like Google and YP. Don’t minimize the usefulness of listing your business on...
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We live in the era of e-commerce, with B2C e-commerce sales on pace to reach $1.7 trillion in 2015. It’s never been easier for businesses to reach consumers and many consumers now demand an online shopping experience. As a result, the traditional organization of many industries is changing. Businesses that once operated purely on a B2B or catalogue basis are now trying their hand at selling directly to consumers. Many have found success with this strategy, increasing their margins and...
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Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales. The challenge...
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Which is better, the business plan or the executive summary? Academic institutions and the marketplace appear to be moving in opposite directions on this question. While many business students are required to develop 30- to 50-page business plans, we’ve found that these lengthy documents are used less and less in the real world, with the exception of more mature businesses in private equity or M&A transactions. For most early-stage businesses, 95 percent of a business plan is projection...
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One of the great things about starting a business today is the number of smaller consulting firms that can help you. These outsourced partners can serve as an integral resource for your team at an early stage but there is a catch. You can’t do it all so that’s why you hire the experts. This is what we do at Acceleration Partners and along with other service providers who excel in the marketing, legal and financial aspects of helping to start a business, we are able to help fill the...
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