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All the single ladies – and men – in China will be putting their hands up on November 11th and celebrating Singles’ Day, a relatively new holiday popularized by Alibaba in 2009. Prior to 2009, Singles’ Day was considered a day for unattached individuals in China to celebrate their single status. In the early 90s, a group of students at Nanjing University decided to celebrate their singledom on 11/11 because it’s comprised of four single numbers. They would celebrate by having...
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