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Connecting and engaging with the digital marketing community at the Shop.org Digital Summit is an annual highlight for the AP team. Here’s a roundup of some of the top trends we observed at Shop.org Digital Summit 2015 that are predicted to shape the industry over the next year: First-Mover Advantage with Emerging Technologies E-commerce is a technology-driven industry, so it is no surprise that emerging technologies were a recurring topic throughout the Shop.org Digital Summit....
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Last month the AP team traveled to Seattle for the annual Shop.org Summit, where we had great conversations with marketers from all across the country. Over and over again we heard how e-commerce sites are tired of trying to game the system. There’s been a major sea change in digital marketing over the last few years. As the industry matures, digital channels are no longer seen as separate silos. They’re being integrated into overall strategy with a renewed focus on brand...
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