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This article was originally published on SemRush.com Nothing is worse than coming out of an expensive, time-consuming site redesign and realizing you’ve wrecked your website’s SEO. Unfortunately, this happens all too often. One of the most common ways is when sites undergo a major migration or restructuring without a comprehensive redirect plan. In one fell swoop, all the authority that site built over the years is swept away. But even if your URLs remain intact, a migration can...
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