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This article was originally published on TotalRetail. It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every page of your site should be optimized for search — especially your product pages. Discovery is the Name...
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Today, content and SEO form a united front. No longer separate marketing concepts, they rely on each other like apple pie and ice cream. Without good search optimization, your great content might never be found. And without great content, your SEO will suffer in searches — and could even reflect badly on your brand. Improving your blog’s SEO is in the best interests of not only your company, but also your target audience and customer base. While smart SEO strategies include writing...
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“How can I keep my dog from opening up cabinets and closets?” This was a question I recently asked Google using my smartphone’s voice search feature. I could have typed it in to the actual search bar, but at the time, I was busy collecting all the items that Mellie, my adorable and oh-so-curious pitbull/boxer mix, drug out from most of the cabinets and closets in my apartment. So my hands were full – literally. Being able to search while driving in your car, on the go,...
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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Join our webinar with Influence & Co. on Thursday, July 28th at 2pm EDT to learn external factors impacting this relationship and how to ensure a marriage that’s successful for years to come. This webinar will provide you with some tips to reinvigorate your content so that it...
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Every year, thousands of e-commerce professionals gather together in Chicago for Internet Retailer Conference & Exhibition (IRCE) to discover some of the industry’s latest trends, technologies and best practices. With over 130 sessions by 200+ of the industry’s leading speakers (including AP’s Founder & Managing Director, Robert Glazer), there was an abundance of valuable information being shared. Here is a quick roundup of the trends that we found most compelling: Mobile...
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Nowadays, it’s pretty common for established companies to have a dedicated in-house SEO team. Even those with a small website and limited Search Engine Optimization (SEO) needs tend to have one or two marketing team members overseeing paid, organic and email marketing initiatives. Typically, these insightful individuals focus their day-to-day on things like optimizing your website’s site speed, fine-tuning your SSL, perform keyword research and keyword mapping and optimize your...
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If you work with publishers, influencers or affiliates and you give them free product (or service, etc.) in exchange for a post, you need to know that their site could get hit with a Google penalty if they are not “nofollow”-ing their links to your product/service. Sites with free product reviews use outbound links to link to the product page/brand site/etc. that they are reviewing. Those outbound links can be affiliate links, direct links to product pages, brand pages or social...
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We recently hosted a webinar about Google’s Panda and Penguin updates. Presenters Merove Heifetz (Associate Director of SEO & Digital Strategy at AP) and Bonnie Herman (Senior Account Manager of SEO & Digital Strategy at AP) discussed: Google Algorithm Updates: Background Penguin: What Is It, Why Is It Important & When It’s Coming How To Tell If Your Site Is Impacted How To Prep for Penguin and/or Combat Its Impact More Recent Google Updates: RankBrain, AMP &...
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  To learn more about some of the best blogging platforms for SEO, visit our recent blog post HERE. Optimize your blog posts with highly trafficked keywords by using these Keyword Research Tools: Google SEM Rush Hubspot For more information on digital strategy, including blogging for SEO, contact our Organic Search/SEO team today!  
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February was a BIG month for Google, and we wanted to share some of the important changes/updates: AMP (Accelerated Mobile Pages) Launches AMP officially launched on Feb. 23, 2016. AMP is a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. The AMP Project was formally announced in October 2015 with support from Google, Twitter, WordPress and other publishers. Google will be encouraging its use by integrating it heavily into...
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Keeping up Google algorithm updates presents a huge challenge for marketers. After all, Google makes about 500-600 changes to their algorithm each year! The Google Penguin update is one that search marketers have been awaiting for quite some time. It was supposed to hit in January but Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. Not preparing for a major update like Penguin could result in a significant...
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Let’s talk link building. Link building refers to the process of getting external pages to link to a page on your website. In the world of SEO, these types of links (also referred to as backlinks, external links or inbound links) are seen as a valuable endorsement for a site. In fact, Moz’s most recent Search Engine Ranking Factors Study notes that high quality backlinks are some of the most influential factors in SEO. They serve as a quality signal to search engines, can increase...
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