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This article was originally published on Entrepreneur.com Most businesspeople can recall the story of their first fascination with the corporate world. Perhaps it was a childhood interest in the company where one of their parents worked, an entrepreneurial spirit sparked by a neighbor’s lemonade stand or a reaction to a “career day” speaker. My own first “venture” came at age 10. That's when I realized I could resell Now & Later -- a popular new candy at the time -- at...
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This article was originally published at SheKnows.com These were the answers to the question “What do you want to be when you grow up?” in my daughter's fifth-grade yearbook, But one response — from Chloe, my daughter — was very different from the others: marketer. After getting a look from my wife and snickers from friends, I asked why she hadn't chosen something related to singing or dancing, two of her passions. Her response: "It's not very likely I could make a...
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This article was originally published at CEO.com “Do you have a moment? Can we talk?” Business leaders immediately feel a sense of dread when they hear these questions. They fear that another person is giving notice, and they assume the departure will lead to expensive and time-consuming complications. No leader likes to see valuable team members leave, and high employee turnover is never good for a business. However, the process doesn’t have to be so stressful. In fact,...
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This post was originally published on Entrepreneur.com How exciting! You've just received a great introduction to a big potential client. And as you and your team work hard to whip up a stellar pitch, what do you think the potential client is doing? She’s researching you, of course. And chances are, the first place she’ll go to learn more about your background, experience and personality is LinkedIn. What’s she going to find when she pulls up your profile? An amateurish...
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This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck in the Dark Ages, basing digital tactics on old-fashioned practices. But couponing is actually a relevant marketing strategy that can add...
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This article was originally published at Yahoo Small Business A few short years ago, Karmaloop and Nasty Gal were industry darlings. Both fashion companies made more than $100 million in revenue before falling on hard times in an otherwise growing marketplace. Karmaloop declared bankruptcy, and Nasty Gal endured three rounds of layoffs before the founder stepped down as CEO. These outcomes may not have been surprising to employees — or those following the increasingly negative...
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Are you going to IRCE? Don’t miss an opportunity to hear AP founder and managing director Robert Glazer speak. He’ll be delivering a presentation with Greg Hintz, vice president of strategy and corporate development at Shutterfly on why second-generation affiliate programs are producing better results. The presentation will walk through the problems that turned Gen 1 programs into brand-damaging cost centers and what the most successful Gen 2 programs are doing right. Greg will offer...
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(Boston, MA, 12/10/14) Acceleration Partners Wednesday,  December  10, 2014.   Staff Photo by Matt Stone
Honored for Innovation in Digital Marketing, Community Contribution Needham, MA. (PRWEB) May 18, 2015 Acceleration Partners, a digital strategy and affiliate marketing firm, today announced that founder and managing director Robert Glazer is a finalist for the EY Entrepreneur of the Year® 2015 Award in the New England Region. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in areas such as innovation, financial performance and personal...
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