remarketing_299x192
In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send tailored ads to an extremely focused, qualified group of people who have already visited your site. Here’s an example. Say I’m...
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