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On the surface, an affiliate program seems like a straightforward pay-for-performance setup. You simply kick back part of a sale to the third-party website that drove a customer to your site. No risk; all reward. In fact, it feels so much like a traditional sales commission structure that it’s hard not to interpret it that way. However, the definition of affiliate revenue can be misleading and result in commission payments that are out of line with the value created. The Face Value of...
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The word “freemium” is tossed around a lot these days, but the term is often misunderstood and misapplied. Formed by combining the words “free” and “premium,” freemiumis a business model that involves offering basic web services or products for free, while charging a premium for advanced or special features. The model has become very popular with Web 2.0 application companies. Here is where companies get it right: Freemium works when the tolls ahead are well-defined before the...
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If you have ever talked with Acceleration Partners about your new online business idea, you are sure to have heard us say “get to revenue fast.” This was tough advice to give when the market seemed to reward top-line user growth over revenue and profitability, but now things are changing in a hurry. It’s one thing not to be profitable; it’s an entirely different ballgame not to have revenue. Before the Internet, it never really happened because the cost of starting a business was...
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