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This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy something during that visit. So what can be done about the other 98 percent? Successful retargeting can bring them back. By now, the benefits of retargeting are well-known. With more opportunities to reengage visitors and draw them back to your site, your company can quickly gain traction and ultimately increase conversions. There's a...
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In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send tailored ads to an extremely focused, qualified group of people who have already visited your site. Here’s an example. Say I’m...
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You’ve done it, I’ve done it, heck I think it’s fair to say that anyone who’s ever shopped online has done it. At one time or another, we’ve all abandoned what us marketers like to call the “sales funnel.” Perhaps we didn’t have our credit card handy. Maybe we were just browsing. Or maybe we were only comparison shopping. Marketers hate to lose potential customers to the void that is the internet, so retargeting* was invented (*also referred to as remarketing). Here...
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