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RetailMeNot recently commissioned a study from Forrester Consulting to evaluate the state of mobile apps for retailers. Here are a few important stats that RetailMeNot and Forrester Consulting shared on a recent webinar recapping their study’s findings: Shoppers using a mobile device during their shopping journey have a 40% higher conversion rate. 73% of consumers start their shopping journey on a smartphone. 70% of digital coupon users will redeem a coupon or code on a mobile...
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For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The AP team was there and founder and managing director Robert Glazer even spoke. Here’s a roundup of some of the top digital marketing trends we picked up on while at the conference. With the most innovative people in the industry talking about these issues now, they’re sure to be essential for all marketers over the next year. Personalization Is the Next Great...
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We live in the era of e-commerce, with B2C e-commerce sales on pace to reach $1.7 trillion in 2015. It’s never been easier for businesses to reach consumers and many consumers now demand an online shopping experience. As a result, the traditional organization of many industries is changing. Businesses that once operated purely on a B2B or catalogue basis are now trying their hand at selling directly to consumers. Many have found success with this strategy, increasing their margins and...
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Consumers want not only the convenience and accessibility of online shopping, they also want a seamless transition between all their shopping experiences – both online and offline. And, of course, they want to get a good deal when they make a purchase. Unfortunately, many retailers miss prime opportunities to connect with shoppers because they only invest in online advertisers to drive online sales, and offline advertising to drive offline sales. The concept of using online budgets to...
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Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales. The challenge...
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RAMP Affiliate Management
New affiliate management solution will meet needs of small to mid-sized e-commerce retailers. Acceleration Partners, a digital strategy and affiliate marketing firm, announced today the official launch of RAMP™ after a five-month beta period. RAMP™ is an affiliate marketing management solution designed for small to mid-sized e-commerce retailers. RAMP™ solves the dilemma faced by retailers who want to develop a quality affiliate marketing program, but whose online revenue is not...
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This article was originally published in CMO.com. Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed. Affiliate management means different things to different people, which can prove problematic. When CMOs perceive it as...
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