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This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy something during that visit. So what can be done about the other 98 percent? Successful retargeting can bring them back. By now, the benefits of retargeting are well-known. With more opportunities to reengage visitors and draw them back to your site, your company can quickly gain traction and ultimately increase conversions. There's a...
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In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send tailored ads to an extremely focused, qualified group of people who have already visited your site. Here’s an example. Say I’m...
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Facebook retargeting works similar to Google AdWords retargeting, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook. The concept, however, is the same: Someone visits your site or interacts with your brand. They’re tagged with the retargeting cookie you placed in their browser to track them. While they’re scrolling through their Facebook feed, your ad pops up, reminding them about your brand and the product(s) they showed...
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The Opportunity Lovepop is a fast-growing company disrupting the greeting card industry. It’s hand-crafted pop-up cards are intricate pieces of art, deliver a lasting impression. Two weeks before the Christmas holiday, the biggest card-sending holiday in the U.S., the company’s founders made an appearance on ABC’s Shark Tank.  The Lovepop team partnered with Acceleration Partners to make the most of their on-air opportunity by creating, launching and managing a cross-channel digital...
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THE OPPORTUNITY A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, sports labels, household organizational labels and seasonal items turned to Acceleration Partners to expand its back-to-school sales beyond email and organic traffic with paid search, display advertising and remarketing. STRATEGY & APPROACH Acceleration Partners made this program successful by focusing on driving traffic and transactions. We...
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