BusinessmanCrevasse
This article was originally published in Multichannel Merchant. For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving these results can be a bit of a challenge based on the minimum costs and level of effort it takes to...
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Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales. The challenge...
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