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For some, Fall might mean football, pumpkin bread, and spiced apple cider, but for e-commerce retailers, it means one thing -- 360° preparation for holiday sales, which account for almost 20 percent of annual totals. Amidst this increased activity, affiliate marketing is a channel that digital marketers often leave out in the cold. But with proper planning and strategy, it could a boon for retailers looking for a competitive edge. Make the season bright for your affiliate program...
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Why publisher development is essential for affiliate success Can you imagine a baseball team that didn’t regularly recruit new players? The owners just continue playing their top performers game after game, year after year, counting on them to win big and draw fans even though the players can no longer endure stealing bases or sliding into home. That would be pretty ridiculous, right? Confounding as it is, this mentality is common among many affiliate marketing programs with regard...
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