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Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer, Founder & Managing Director of Acceleration...
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Performance Partnerships™ is a term you’re going to hear a lot about from Acceleration Partners over the next few months and well into the New Year – for three reasons. First, we believe Performance Partnerships™ are a better definition of the type of quality-focused relationships that companies are seeking from affiliate/performance marketing; two terms that are often used interchangeably but can mean different things to different people. Second, Performance Partnerships™...
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