iStock_83359081_299x192
This article was originally published in PerformanceIn. Over the last few weeks we’ve looked at the history of the network performance fee model, why it’s problematic to advertisers and five trends that are quickly leading this model down the path of extinction. In this third and final post, we’ll look ahead and see what the future is likely to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future...
Read More >>
iStock_41441090_299x192
This article was originally published in PerformanceIn. Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring an end to the current version of the performance fee model. 1.  The dominance...
Read More >>
Change_299x192
This article was originally published in PerformanceIn. In this article, Acceleration Partners’ founder and managing director, Robert Glazer, argues that, for networks to remain relevant and competitive, they will need to embrace significant changes to their performance fee model. Due to the extensive and in-depth insights offered in this article, we’ve broken it down into three separate posts: Part one will address how the current performance fee model came to be and the...
Read More >>
CreativeLive_299x192
Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
Read More >>
Influencer_299x192
Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities. They are rushing into influencer territory without a clear understanding of what really works. In this article, learn what the term means once and for all,...
Read More >>
iStock_66027421_299x192
Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency partners, calling on them to think strategically, act nimbly,  and have efficient processes in place to drive the best results. An important first...
Read More >>
Agency_299x192
This article was originally published on targetmarketingmag.com. Getting your message in front of consumers does wonders to make them aware of your brand. But why pay just to build brand awareness when you could pay for conversion? This is why an increasing number of companies are turning to performance marketing. Although some of the biggest advertising trends today evolved out of the practice (think email and pay-per-click), performance marketing has kept a relatively low profile...
Read More >>
AP_Blog_Reebok_299x192
Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Reebok is a global brand with roots in personal fitness. The company creates and markets sports and lifestyle products that reflect creativity and challenging the status quo.  Reebok is on a mission to change how people perceive and experience physical activity, encouraging them to live up to their full potential. What’s it like to work at a brand that helps people...
Read More >>
DigitalTrends_299x192
This article was originally published on Smart Insights. Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels. The desire for authentic, personal brand interaction isn’t going...
Read More >>
ToddSpotlight_299x192
When it comes to data-driven Performance Marketing, attribution, efficient publisher reporting and payment, incrementality, taking affiliate programs global, mobile tracking and optimization and pretty much anything related to affiliate marketing, the Impact Radius team is on top of their game. I sat down with Todd Crawford, co-founder and vice president of Strategic Initiatives at Impact Radius to get a pulse on the state of Performance Marketing  and wanted to share with you some of the...
Read More >>
Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Social selling is seeing massive growth and Stella & Dot is at the forefront, creating flexible entrepreneurial opportunities for women.  Their boutique-style jewelry and accessories are available exclusively online and through in-home Trunk Shows by independent stylist.  With over 40,000 independent business owners in six countries and 400 employees, their innovative...
Read More >>
holidaymarketingcalendar-476911153_299x192
The last three months of the year are upon us – and boy are they busy times for marketing! Encompassing Halloween, Thanksgiving, Cyber Monday, and the Holiday Season, marketers will definitely have their plate full.  Here’s a reminder about some notable holidays coming up over the next three months. Make sure they are on your marketing calendar! October October 31st – Halloween Breast Cancer Awareness Month November November 11th – Veterans’ Day November 26th –...
Read More >>