Many companies have an in-house team (often one person) overseeing their affiliate program and then they partner with an affiliate management agency to manage the day-to-day needs of the program. Like any relationship, this can either be a collaborative, productive, rewarding partnership or one fraught with frustration and despair. In this episode, Veronica Morales, an Associate Account Director at Acceleration Partners, shares her experience from both perspectives and gives...
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Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency partners, calling on them to think strategically, act nimbly,  and have efficient processes in place to drive the best results. An important first...
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This article was originally published on targetmarketingmag.com. Getting your message in front of consumers does wonders to make them aware of your brand. But why pay just to build brand awareness when you could pay for conversion? This is why an increasing number of companies are turning to performance marketing. Although some of the biggest advertising trends today evolved out of the practice (think email and pay-per-click), performance marketing has kept a relatively low profile...
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