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This article was originally published in PerformanceIn. Over the last few weeks we’ve looked at the history of the network performance fee model, why it’s problematic to advertisers and five trends that are quickly leading this model down the path of extinction. In this third and final post, we’ll look ahead and see what the future is likely to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future...
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This article was originally published in PerformanceIn. Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring an end to the current version of the performance fee model. 1.  The dominance...
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This article was originally published in PerformanceIn. In this article, Acceleration Partners’ founder and managing director, Robert Glazer, argues that, for networks to remain relevant and competitive, they will need to embrace significant changes to their performance fee model. Due to the extensive and in-depth insights offered in this article, we’ve broken it down into three separate posts: Part one will address how the current performance fee model came to be and the...
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