5267464508_391254fbcd_oCrop
A whole new way to think about digital marketing Back in the good ol’ days, when search engines still resembled the Wild West and Google was not yet one of the largest companies in the world, SEO was as simple as picking the right keyword and adding it to a page many, many times. Throw in a couple of spammy links you bought from a farm somewhere in the Third World and your site was good to go. This was the environment in which SEO, and in some ways digital marketing as a whole, came into...
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PandaCrop
You may have heard recently about an update to Google’s algorithm, dubbed Panda 4.0. Most Google updates are accompanied by lots of panic and fearmongering across the internet. When the dust settles, however, the update usually turns out to be a boon for websites already doing the right thing. Panda 4.0 is no exception. All of Google’s Panda updates are aimed at boosting sites with lots of fresh, quality content. Generally speaking, the only sites that will get punished are those with...
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