SpecialtyWomensClothing_299x192_2
THE OPPORTUNITY A specialty women's clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays such as Halloween and Valentine’s Day. However, their approach had proven that keywords relating to these holidays were highly competitive and costly. Looking to shift to a more evergreen, cost-effective strategy, they turned to Acceleration Partners to help produce year round results, while decreasing cost. THE STRATEGY Acceleration Partners...
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