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Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one large main product image, along with two smaller side images (related to the initial product search). At the bottom of the ad is space for a promotional message or location distance information for Local Inventory advertisers. Here’s an example that Google provided for a shopper searching for “summer dresses.” The Showcase Shopping ad...
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While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business—even though the numbers may suggest otherwise. A survey of nearly 400 digital marketers found that almost one-half of...
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This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy something during that visit. So what can be done about the other 98 percent? Successful retargeting can bring them back. By now, the benefits of retargeting are well-known. With more opportunities to reengage visitors and draw them back to your site, your company can quickly gain traction and ultimately increase conversions. There's a...
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Facebook just announced a variety of updates this week – specifically to Dynamic Ads and Website Custom Audiences – that just might improve the effectiveness of your marketing. Here’s a quick breakdown of these updates: Expanded Functionality for Dynamic Ads (formerly called Dynamic Product Ads) Dynamic Ads* for Instagram Many advertisers on Facebook have long been using Dynamic Ads with great success, but haven’t been able to on Instagram. Now, they can.While many...
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THE OPPORTUNITY A specialty women's clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays such as Halloween and Valentine’s Day. However, their approach had proven that keywords relating to these holidays were highly competitive and costly. Looking to shift to a more evergreen, cost-effective strategy, they turned to Acceleration Partners to help produce year round results, while decreasing cost. THE STRATEGY Acceleration Partners...
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Chances are good that if I bet you a million dollars that I know what email provider you use, I’d be booking my flight to Figi right now. How can I be so confident? Because around 900 million people use Gmail (as of 2015). In addition to being an interesting factoid and providing a strong basis for a bold bet, this is an important stat for marketers for two main reasons: 900 million people is a lot of eyeballs Gmail Ads As you may (or may not) know, Gmail Ads are small native...
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The Opportunity Lovepop is a fast-growing company disrupting the greeting card industry. It’s hand-crafted pop-up cards are intricate pieces of art, deliver a lasting impression. Two weeks before the Christmas holiday, the biggest card-sending holiday in the U.S., the company’s founders made an appearance on ABC’s Shark Tank.  The Lovepop team partnered with Acceleration Partners to make the most of their on-air opportunity by creating, launching and managing a cross-channel digital...
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There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimization, it is a multifaceted process that can seem daunting to many marketers. Having a comprehensive checklist will help ease your mind and guide you through the process, ensuring your campaign is set up for success. Download our easy-to-follow checklist to learn how to incorporate these key components of a Facebook...
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You’ve done it, I’ve done it, heck I think it’s fair to say that anyone who’s ever shopped online has done it. At one time or another, we’ve all abandoned what us marketers like to call the “sales funnel.” Perhaps we didn’t have our credit card handy. Maybe we were just browsing. Or maybe we were only comparison shopping. Marketers hate to lose potential customers to the void that is the internet, so retargeting* was invented (*also referred to as remarketing). Here...
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THE OPPORTUNITY A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, sports labels, household organizational labels and seasonal items turned to Acceleration Partners to expand its back-to-school sales beyond email and organic traffic with paid search, display advertising and remarketing. STRATEGY & APPROACH Acceleration Partners made this program successful by focusing on driving traffic and transactions. We...
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February was a BIG month for Google, and we wanted to share some of the important changes/updates: AMP (Accelerated Mobile Pages) Launches AMP officially launched on Feb. 23, 2016. AMP is a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. The AMP Project was formally announced in October 2015 with support from Google, Twitter, WordPress and other publishers. Google will be encouraging its use by integrating it heavily into...
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Whether you’re a football fan or not, you’ll most likely be tuning in to this Sunday’s Super Bowl 50. It is a day that friends gather together, indulge in food and drinks and watch two teams battle it out for the championship title. However, viewers aren’t only tuning in for an action-packed game. They will also be captivated by the much-anticipated Super Bowl ads that brands pay an average of $4 million for. From Budweiser’s Clydesdale Puppy Love to Reebok’s Terry Tate...
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