RetargetingFacebook_299x192
Facebook retargeting works similar to Google AdWords retargeting, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook. The concept, however, is the same: Someone visits your site or interacts with your brand. They’re tagged with the retargeting cookie you placed in their browser to track them. While they’re scrolling through their Facebook feed, your ad pops up, reminding them about your brand and the product(s) they showed...
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