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We recently hosted a webinar about Google’s Panda and Penguin updates. Presenters Merove Heifetz (Associate Director of SEO & Digital Strategy at AP) and Bonnie Herman (Senior Account Manager of SEO & Digital Strategy at AP) discussed: Google Algorithm Updates: Background Penguin: What Is It, Why Is It Important & When It’s Coming How To Tell If Your Site Is Impacted How To Prep for Penguin and/or Combat Its Impact More Recent Google Updates: RankBrain, AMP &...
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  To learn more about some of the best blogging platforms for SEO, visit our recent blog post HERE. Optimize your blog posts with highly trafficked keywords by using these Keyword Research Tools: Google SEM Rush Hubspot For more information on digital strategy, including blogging for SEO, contact our Organic Search/SEO team today!  
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February was a BIG month for Google, and we wanted to share some of the important changes/updates: AMP (Accelerated Mobile Pages) Launches AMP officially launched on Feb. 23, 2016. AMP is a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. The AMP Project was formally announced in October 2015 with support from Google, Twitter, WordPress and other publishers. Google will be encouraging its use by integrating it heavily into...
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Let’s talk link building. Link building refers to the process of getting external pages to link to a page on your website. In the world of SEO, these types of links (also referred to as backlinks, external links or inbound links) are seen as a valuable endorsement for a site. In fact, Moz’s most recent Search Engine Ranking Factors Study notes that high quality backlinks are some of the most influential factors in SEO. They serve as a quality signal to search engines, can increase...
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In an ever-changing digital marketing environment, keeping up with SEO trends can be daunting. From algorithm updates like RankBrain to Google’s Mobilegeddon, 2015 brought big, rapid-fire changes for SEO. As we embark on a new year, it’s a safe prediction that SEO marketers can expect more changes ahead. The key to keeping up with the competition will be anticipating what’s to come. Wondering what to look out for in the new year? We’ve got you covered. Here’s our list of 5 key...
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Google Alphabet Alphabet is a multinational conglomerate that was established in August, 2015 to serve as the parent company of Google and several other companies owned by or tied to Google. The portfolio encompasses several industries, including Technology, Life Sciences, investment capital, and research. Some of its subsidiaries include Google, Google Ventures and Nest Labs. Google Alphabet was created to make Google’s internet service business “cleaner and more accountable”...
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    If you’ve ever eaten a stew or chili, you can appreciate how many different ingredients go in to it.  But, what makes it delicious? Is it the beans? The carrots? The cumin? The pot that you cooked it in? I’m sure you’d agree that it’s all those things and more, with each ingredient contributing to the taste, texture, and overall edibility of the meal. Well, this same idea applies to organic search engine optimization (SEO). Just as there are many different...
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