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Recently, one of our clients was re-considering their blogging platform. They needed a user-friendly solution that would integrate with their e-commerce website and provide them with valuable search engine optimization (SEO). Keeping their needs and goals in mind, we narrowed our evaluation down to four options: WordPress.org, WordPress.com, Tumblr and Squarespace. Here’s what we learned about each one: WordPress.org (Self-Hosted) WordPress.org is where the ‘WordPress’ software...
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If you’re an online retailer, you’re hopefully ending the holiday season with many happy new customers eager to spread the word about your products. With a bit of strategic thinking, their effusive testimonials could become the gift that keeps on giving. It’s no secret that product reviews are desired for their ability to convert on-the-fence visitors perusing e-commerce sites. According to iPerceptions, 61 percent of customers are more likely to make a purchase from a site which...
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  Even though Google’s mobile usability update, dubbed ‘Mobilegeddon,’ didn’t have as significant of an impact as was predicted, that doesn’t mean that it isn’t important to optimize your site for mobile. Many companies have seen continued growth in their mobile traffic and revenue year-over-year, whereas some are noting that desktop and tablet conversion and revenue have fallen. As the need to have a mobile-friendly site becomes more significant for all online...
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