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Merchants contract with outsourced program management (OPM) companies to help them start, run, and improve their affiliate program. Essentially, OMPs oversee the day-to-day operations of a program and manage the relationships with networks and affiliates. Hiring an OPM to manage your affiliate program is an alternative to managing it in-house or turning over management to your affiliate network. What an OPM Does Many different factors go into managing an affiliate program including...
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