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  Last week, we wrote about how there’s been a change in perspective around what affiliate marketing is and its role in companies’ larger marketing plans – especially companies who serve two different audiences: buyers and sellers. We referred to these types of companies as online “marketplaces” and explained that their affiliate marketing model is unique because it needs to attract both buyers (B2C) and sellers (B2B). These types of affiliate marketing programs must...
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Back in the 2005-era, affiliate was the wild wild west of marketing. Think Las Vegas before the Bellagio and the Blue Man Group. Or Palm Springs before Coachella. It was new, different, and misunderstood. Plus, there was little-to-no policing or oversight. Understandably, that led to a lot of skepticism about its value and hesitancy to implement it. Needless to say, affiliate marketing has come a long way. Most companies now understand what affiliate marketing is and does; they see...
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