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This article was originally published on SteemFeed.com. Did you know native ads have a 53 percent higher view rate than banner ads? Perhaps even more impressive: The same study shows that consumer purchase intent is 53 percent higher for native ads. That means a native ad is more than twice as likely to actually convert a consumer into a customer than even the best traditional advertisement. With stats like that, successful marketers must realize that native advertising is here to...
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This article was originally published on SteamFeed. Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital form. But little does he know, native advertising is only a new term for the digital age. Marketers have been trying to reach their target...
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