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When Google pre-announced their algorithm update for mobile, search marketers and webmasters started scrambling to update their sties so they’d be mobile-friendly. With the significant increase in mobile usage for search and shopping, this was not a bad thing. But was the hype worth the borderline hysteria? Post-Mobilegeddon studies have shown that the impact of this update was much smaller than expected – at least in the short-term. For example, it didn’t really impact search engine...
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