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This article was originally published on SteamFeed. In the past couple of decades, online shopping has turned the retail world on its head. No longer do customers have to step foot in a store — or even get out of their houses — to make a purchase. Now, in a time when adults in the U.S. spend 51 percent of their digital media time on a mobile device, mobile has taken that convenience one step further. Customers can shop from their living rooms, from the work break room, or even...
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You may recall that a few years ago, Google AdWords allowed advertisers to target mobile devices, desktop and sometimes tablet users in unique campaigns. Then, in early 2013, Google rolled out their “enhanced” campaigns, which eliminated device-specific campaigns. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. To say that this peeved a lot of...
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This article was originally published on SteamFeed From shopping for a weekend outfit to browsing daily news updates, adults in the United States spend 51 percent of their digital media time on mobile devices. With so many consumers relying on their mobile devices for everything from driving directions to dinner reservations, it makes sense for marketers to drive traffic and sales via new acquisition mobile channels. Despite these clear and abundant opportunities, it can be...
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The hottest topic in e-commerce marketing right now is mobile. This is because mobile ads not only work, but according to a recent comScore report, they are starting to perform much better than desktop ads on average. But there’s a lot more to mobile marketing than just having an app or a mobile-friendly site. This is particularly true for mobile affiliate marketing. In fact, many merchants have found that leveraging mobile in their affiliate marketing program can be more cost effective...
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  Even though Google’s mobile usability update, dubbed ‘Mobilegeddon,’ didn’t have as significant of an impact as was predicted, that doesn’t mean that it isn’t important to optimize your site for mobile. Many companies have seen continued growth in their mobile traffic and revenue year-over-year, whereas some are noting that desktop and tablet conversion and revenue have fallen. As the need to have a mobile-friendly site becomes more significant for all online...
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For some, Fall might mean football, pumpkin bread, and spiced apple cider, but for e-commerce retailers, it means one thing -- 360° preparation for holiday sales, which account for almost 20 percent of annual totals. Amidst this increased activity, affiliate marketing is a channel that digital marketers often leave out in the cold. But with proper planning and strategy, it could a boon for retailers looking for a competitive edge. Make the season bright for your affiliate program...
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RetailMeNot recently commissioned a study from Forrester Consulting to evaluate the state of mobile apps for retailers. Here are a few important stats that RetailMeNot and Forrester Consulting shared on a recent webinar recapping their study’s findings: Shoppers using a mobile device during their shopping journey have a 40% higher conversion rate. 73% of consumers start their shopping journey on a smartphone. 70% of digital coupon users will redeem a coupon or code on a mobile...
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Mobile is one of the fastest growing areas in affiliate marketing. Marketers everywhere are integrating mobile into all aspects of their affiliate strategy to succeed. With insight into mobile activity across a variety of high-volume programs, we’ve assembled a list of The Top 15 Affiliates driving mobile traffic and conversions. The list includes: Affiliates who drive high volume traffic and sales Affiliates who inspire customer loyalty Affiliates who build awareness with active...
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In order for companies to be found online by their prospective customers, they need websites that rank well in the search engines. The problem is, that's easier said than done. Google, the largest search engine, uses a complicated algorithm to decide how a site ranks. No one (except Google, of course) knows exactly what each of the ranking factors are. And there are hundreds of them. What is known is that sites that are not optimized for search according to Google’s guidelines have a...
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What you missed from Mary Meeker's Internet Trends report In 1995, chance are you weren’t using your mobile phone to listen to Coolio’s Gangsta's Paradise or read about how O.J. was found innocent. In fact, in 1995, you were more likely to have a pager than a mobile phone. Data included in Mary Meeker’s 2015 Internet Trends report supports this conjecture. Meeker, a venture capitalist, former Wall Street securities analyst, and designated Queen of the Internet, reports that in 1995,...
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Chances are high that you’re reading this post on a mobile phone. That assumption is based on data from GSMA Intelligence showing that there are more than 3.6 billion unique mobile subscribers. That’s half of the world’s population! In the next twelve months, it is predicted that there will be roughly two hundred million new mobile users globally, and one billion more by 2020. In developed markets, smartphone adoption already accounts for 60 percent of mobile connections. People...
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It’s been four years since Google shook up the search world with its Panda and Penguin updates, which respectively put an end to spammy content and spammy link building. That means we’re overdue for another game-changing algorithm update that sets the digital marketing industry scrambling in panic. The wait will soon be over when Google rolls out what the industry has dubbed ‘Mobilegeddon,’ an update set to greatly increase the role of mobility usability as a ranking...
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