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Clever marketing is the key to launching a successful product, right? Not quite. If you want proof, just take a stroll down West 46th Street in New York City, where “Hamilton” is playing. This Broadway hit musical has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical. Prices for the premium seats now sell for $849—that is, if you can get them. “Hamilton” has reinvigorated Broadway, in spite of the fact that it lacks many ingredients one...
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