linkbuilding__299x192
Let’s talk link building. Link building refers to the process of getting external pages to link to a page on your website. In the world of SEO, these types of links (also referred to as backlinks, external links or inbound links) are seen as a valuable endorsement for a site. In fact, Moz’s most recent Search Engine Ranking Factors Study notes that high quality backlinks are some of the most influential factors in SEO. They serve as a quality signal to search engines, can increase...
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Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating when it comes to questions about their search algorithm. And can you really blame them? It is, after all, their secret sauce. Last week, however, we got as definitive an answer as we ever have on whether or not to pursue link building. During a Google+ hangout, Google’s webmaster trends analyst John Mueller said sites would be better off...
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