Instagram2_299x192
When marketers think of affiliate marketing, most think of bloggers and other types of content publishers. While that is certainly an accurate depiction, it’s not a complete one. Today, most affiliate influencers go beyond their blogs and websites and leverage their social media channels to share their likes, dislikes, interests, ambitions, philosophies and other idiosyncrasies. Unfortunately, some channels, such as Instagram, don’t allow affiliates to include clickable links...
Read More >>
Instagram_299x192
This article was originally published on PerformanceIN.com. Facebook acquired Instagram in 2012, and since then, membership on the site has soared. It now has 400 million active users, with an average of 80 million photos posted every day. The level of engagement between brands and Instagram users has also exploded. According to Forrester Research, the rate of interaction with brands on Instagram is 400% higher than on Facebook and Twitter. That’s why it’s such a vital tool for...
Read More >>
IG_Blog_299x192
  Instagram is growing up right before our very eyes. Over the past five years, the image-sharing platform has transformed into a brand engagement powerhouse for retailers eager to connect with Instagram’s audience of over 400 million active users. After restricting initial access to a select number of brands, Instagram has expanded its advertising solutions to the general public, which can now advertise to users worldwide. Here’s what you need to know about the recent...
Read More >>
IRCERoomCrop
For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The AP team was there and founder and managing director Robert Glazer even spoke. Here’s a roundup of some of the top digital marketing trends we picked up on while at the conference. With the most innovative people in the industry talking about these issues now, they’re sure to be essential for all marketers over the next year. Personalization Is the Next Great...
Read More >>
pictures of holiday
This article was originally published on Entrepreneur. One of the earliest forms of marketing was the shop window. Retailers showed off their merchandise and enticed people to walk into their store, but the best brands did more than this. The windows showcased what they stood for and what kind of lifestyle a purchase could lead to. Often, their captivating windows would send passersby away with a purchase they never intended to make. Instagram is the modern equivalent of window...
Read More >>
InstaCarousel_BananaCrop
...But Only for Brands with a $200,000 Budget Instagram is one of the hottest new social networks out there at the moment, and businesses have just started to grapple with how to use the platform to acquire new customers. One of the great challenges was that Instagram, unlike Pinterest, did not offer direct links back to a brand’s website. That’s all changing now - sort of. Instagram recently introduced direct links, but only for those companies currently participating in its...
Read More >>