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Last week we hosted a webinar with ELEMENT Productions that discussed how to make the most of video advertising on Facebook and Instagram. Attendees learned: Best practices for high-performing video ad creative Strategies for boosting engagement and conversions Video ad examples and why they work We received quite a few thought-provoking questions from our audience so we thought it would be beneficial to share the questions for those who weren’t able to attend. What are the...
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This article was originally published on PerformanceIN.com. Facebook acquired Instagram in 2012, and since then, membership on the site has soared. It now has 400 million active users, with an average of 80 million photos posted every day. The level of engagement between brands and Instagram users has also exploded. According to Forrester Research, the rate of interaction with brands on Instagram is 400% higher than on Facebook and Twitter. That’s why it’s such a vital tool for...
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Facebook just announced a variety of updates this week – specifically to Dynamic Ads and Website Custom Audiences – that just might improve the effectiveness of your marketing. Here’s a quick breakdown of these updates: Expanded Functionality for Dynamic Ads (formerly called Dynamic Product Ads) Dynamic Ads* for Instagram Many advertisers on Facebook have long been using Dynamic Ads with great success, but haven’t been able to on Instagram. Now, they can.While many...
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