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At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include them for you along with the answers Bob provided: What should come first: service or technology? It depends. In some cases, people come to us...
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This article was originally published by Performance In. Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — it is about sales that result from your marketing efforts through media partners that may not have...
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