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At Acceleration Partners we’ve always placed a lot of emphasis on a good information architecture (IA) with a clear, easy-to-use navigation. Not only does it make it easier for users to make their way around your site (and toward the checkout) but it also makes it easier for Google to crawl your site. Now there’s even more of a reason to make sure your information architecture makes sense. In mobile search snippets, Google has started replacing the URL with the site name and...
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