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In this time of gratitude and reflection, we’d like to say Thank You to our clients and industry partners. We value and appreciate all you do to help make the performance marketing industry a success. Wishing you all a joyous and delicious Thanksgiving!
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  Wondering what else you can do to prepare your affiliate program for Black Friday and Cyber Monday? Or are you perhaps a teensy bit guilty of last-minute holiday affiliate marketing planning? (Don’t worry, your secret is safe with us.) No matter how extensive your holiday affiliate planning is to-date, a thorough checklist can offer peace of mind during a busy time in online retail. And we mean busy - Adobe predicts that Cyber Monday alone will generate a record $3B in...
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  With today’s tools and strategies, there’s no reason to allow fraud to damage your affiliate program’s profit margin. Setting up a fraud check process is easy and only requires due-diligence. With the major shopping holidays coming up, it’s important to talk about fraud, how to spot it quickly, and know what to do when you find it. What is affiliate fraud? When it comes to affiliate marketing, fraud is a very broad term that encompasses anything that violates your...
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  The season of caring, sharing, merriment, and LOTS of online shopping is upon us. According to a recent report from Nanigans, e-commerce Facebook advertisers saw twice as many purchases from their ads last holiday season (November and December) compared to ads run during other months of the year. Facebook’s A/B testing features, creative flexibility, reach, insights, and unique ability to target and customize audiences make it an important advertising platform for businesses...
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The last three months of the year are upon us – and boy are they busy times for marketing! Encompassing Halloween, Thanksgiving, Cyber Monday, and the Holiday Season, marketers will definitely have their plate full.  Here’s a reminder about some notable holidays coming up over the next three months. Make sure they are on your marketing calendar! October October 31st – Halloween Breast Cancer Awareness Month November November 11th – Veterans’ Day November 26th –...
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For some, Fall might mean football, pumpkin bread, and spiced apple cider, but for e-commerce retailers, it means one thing -- 360° preparation for holiday sales, which account for almost 20 percent of annual totals. Amidst this increased activity, affiliate marketing is a channel that digital marketers often leave out in the cold. But with proper planning and strategy, it could a boon for retailers looking for a competitive edge. Make the season bright for your affiliate program...
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It may be hard to believe, but it's already September. Kids are heading back to school, the leaves will soon be changing color, and the mad rush of holiday shopping will very soon be upon us. I know, I know, hearing about the holidays now is kind of like walking into the drug store to find that they've already put their Halloween decorations up before summer is even over. But the fact is, the holiday shopping period is so busy, there's no way marketers can succeed unless that start...
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Summer holidays provide unique marketing opportunities for retailers to connect with their customers, enhance their brand, and expand their creativity.  Here are a few summer holidays and observances to consider marketing around, as well as some helpful ideas for what you can do. July July 4th – Independence Day UV Safety Month National Picnic Month National Parks Month August August 1st - National Mustard Day August 2nd – International Friendship Day August...
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Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few special dates and observances. Mark these on your calendar and think ahead if you could do any promotions around them. We’ve included some fun ideas below for adding some seasonal creativity to your...
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The holidays are a crazy time for everyone, and we're no exception. The Acceleration Partners team spent the month giving back to their local communities and spending some much-needed R&R with family and loved ones. But we still found time to gather at the company headquarters in Boston for our annual holiday meeting. There were plenty of sessions about the state of the company, cutting-edge industry best practices, and team building. But we still found time to have fun. One group got to...
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December is a crazy month in the e-commerce world and our team has been working hard to help our clients make the most of the holiday season. But that doesn’t mean we’ve forgotten about giving back. All across the country members of the AP team spent the holiday season volunteering and giving back to their communities. Boston Our Boston team spent a morning at Pine Street Inn, which provides a comprehensive range of services, including permanent supportive housing, job training and...
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'Twas the night before Christmas, when all through the land Not a retailer was stirring, no more promos were planned; Products had been pushed by marketers with care, In hopes that year-end performance bonuses soon would be there; The Acceleration Partners team was all nestled in bed; Except for our founder who had gotten it in his head; To send a few more emails before the clock struck four, Affiliate marketing is busy growing up, you know. When out on the lawn there arose such a...
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