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We recently hosted a webinar about Google’s Panda and Penguin updates. Presenters Merove Heifetz (Associate Director of SEO & Digital Strategy at AP) and Bonnie Herman (Senior Account Manager of SEO & Digital Strategy at AP) discussed: Google Algorithm Updates: Background Penguin: What Is It, Why Is It Important & When It’s Coming How To Tell If Your Site Is Impacted How To Prep for Penguin and/or Combat Its Impact More Recent Google Updates: RankBrain, AMP &...
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February was a BIG month for Google, and we wanted to share some of the important changes/updates: AMP (Accelerated Mobile Pages) Launches AMP officially launched on Feb. 23, 2016. AMP is a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. The AMP Project was formally announced in October 2015 with support from Google, Twitter, WordPress and other publishers. Google will be encouraging its use by integrating it heavily into...
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If you’ve experienced a significant drop in your traffic, revenue and/or keyword rankings, then you may have been impacted by a search engine algorithm update. Another sign is if you see a bunch of red, down-facing arrows in your keyword rankings on software. For example: Before we talk about what to do to prevent these drops in the first place, let’s talk about what you should do if you think you’ve been negatively affected by an algorithm update. Perform a Penalty...
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Panda Core Algorithm Update On January 12th, Google officially confirmed that Panda, which focuses on the quality of a site’s content, is now baked into Google’s core ranking algorithm. Here’s what this significant update means: Google’s core algorithm will now look at the quality of the content on your site. There will no longer be periodic Panda updates as it will now run with Google’s core algorithm. Now, more than ever, relevant, unique, high-quality content (and no...
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