Shopping_299x192
Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one large main product image, along with two smaller side images (related to the initial product search). At the bottom of the ad is space for a promotional message or location distance information for Local Inventory advertisers. Here’s an example that Google provided for a shopper searching for “summer dresses.” The Showcase Shopping ad...
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iStock_20108466_299x192
What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content and products with consumers – no matter where or when they are shopping. While anyone can search for a product on Google.com, only those...
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SpecialtyWomensClothing_299x192_2
THE OPPORTUNITY A specialty women's clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays such as Halloween and Valentine’s Day. However, their approach had proven that keywords relating to these holidays were highly competitive and costly. Looking to shift to a more evergreen, cost-effective strategy, they turned to Acceleration Partners to help produce year round results, while decreasing cost. THE STRATEGY Acceleration Partners...
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GoogleShoppingCrop
If you’re in e-commerce, chances are you’re familiar with the concept of product listing ads (PLAs), specifically Google’s PLA offering called Google Shopping. But here’s a little background, just in case. Google Shopping ads are cost per click (CPC) ads that merchants purchase through AdWords and appear on Google search results pages. What sets them apart from a standard text ad is that they Display an image of the product with pricing, and Are managed in a completely...
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