iStock_000061152844_299x192
There’s a key question that most marketing teams want to know the answer to: “How should we be attributing credit to all our different marketing channels?” One answer that provides helpful insight into this issue is Google Analytics’ Model Comparison Tool. What Is the Model Comparison Tool? As its name suggests, the model comparison tool allows you to look at all your channels and compare three different attribution models with one another in Google Analytics. This helps...
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TopConversionPaths_299x192
In today’s multi-touch marketing world, consumers use many different channels and devices to reach your website and make a purchase. In order to properly attribute credit and revenue generation to your different marketing channels, it’s helpful to know which channels in the mix came first, second, third, fourth, etc. and, of course, last. This is where Google Analytics’ Top Conversion Paths report can come in handy. With this tool, you’re able to see: Which path a user took...
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