ApWebinar_PenguinUpdateImage_299x192
Keeping up Google algorithm updates presents a huge challenge for marketers. After all, Google makes about 500-600 changes to their algorithm each year! The Google Penguin update is one that search marketers have been awaiting for quite some time. It was supposed to hit in January but Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. Not preparing for a major update like Penguin could result in a significant...
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Google Algo Update_299x192
If you’ve experienced a significant drop in your traffic, revenue and/or keyword rankings, then you may have been impacted by a search engine algorithm update. Another sign is if you see a bunch of red, down-facing arrows in your keyword rankings on software. For example: Before we talk about what to do to prevent these drops in the first place, let’s talk about what you should do if you think you’ve been negatively affected by an algorithm update. Perform a Penalty...
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