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You’ve done it, I’ve done it, heck I think it’s fair to say that anyone who’s ever shopped online has done it. At one time or another, we’ve all abandoned what us marketers like to call the “sales funnel.” Perhaps we didn’t have our credit card handy. Maybe we were just browsing. Or maybe we were only comparison shopping. Marketers hate to lose potential customers to the void that is the internet, so retargeting* was invented (*also referred to as remarketing). Here...
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