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What’s driving the latest trends in global affiliate marketing? How should you assess new markets before you expand your affiliate program in them? What factors limit successful affiliate programs’ expansion? These questions and more were answered on our recent “Going East & Going West” webinar that we held with our friends at Affiliate Window. Affiliate marketing spend has been rising in both US and European markets – and for good reason. It’s one of the most...
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“Seek first to understand and then to be understood.” ~ Stephen Covey Throughout the centuries, brave explorers have travelled by land and by sea to see what lies beyond. Leaving the familiar to discover new information and resources can be thrilling. But it can also be fraught with dangerous twists and turns, especially for those who are unprepared. Many e-commerce companies are embarking on such an adventure by taking their affiliate program global. In their native environment,...
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Affiliate marketing has proven to be an effective channel for creating brand awareness and gaining new, incremental customers. These attributes are just a few reasons why savvy advertisers want to leverage their affiliate program when they expand internationally into new markets. In addition to its proven track record, here are five reasons why more companies are putting time and resources behind taking their affiliate program global: Established Trust. Affiliates are very effective...
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Affiliate marketing has become one of the most effective online marketing tools for e-commerce companies across the US and abroad. In fact, over 80% of brands utilize affiliate marketing as part of their marketing mix. With a performance-oriented focus, affiliate marketing can deliver the highest ROI of any online marketing channel and be a positive extension of the brand. Explore this infographic to see how affiliate marketing has evolved over the years and become an essential piece to...
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E-commerce is growing around the globe. From India and Mexico to Poland and Nigeria, the internet is starting to play a larger role in retail. Savvy brands are taking advantage of this trend, expanding into new markets and introducing completely new customers to their products. Taking any marketing channel abroad has its difficulties, but affiliate marketing is one of the most challenging. No single network or agency is best everywhere, so merchants either have to settle for subpar service...
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This article was originally published on iMedia Connection. E-commerce is booming around the world. Mexico, India, South Africa, and Nigeria, are a few of the countries poised for enormous growth in the next year. And with worldwide e-commerce sales expected to reach $2.05 trillion by 2016, savvy online retail brands are looking to get in on the action. One way to expand internationally and introduce your brand to new audiences is to tap into the power of global affiliate marketing....
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These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever to operate a global business, there are still many potential pitfalls. The same is true of a global affiliate program. Many merchants with strong affiliate programs in their...
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This article originally appeared in FeedFront Magazine. As the world of online retail grows increasingly global, many European merchants are looking to expand to the mega market of the United States and Canada. However, many of these companies have stumbled with their affiliate programs as they cross the pond. Why? One likely factor is the difference between the affiliate industry in North America and Europe when it comes to regulations, the agency/network landscape, and...
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This article originally appeared in Smart Insights The globalization of e-commerce, coupled with a growing American demand for British goods, has many UK retailers eyeing the US market. And with global B2C e-commerce expected to reach $1.5 trillion this year, they’re not alone. Retailers across the world are tapping into this lucrative consumer base with sophisticated affiliate programs. With global retail affiliates like RetailMeNot, rewardStyle, and ShopStyle gaining in popularity,...
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