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Creating and managing a successful affiliate marketing program is challenging enough in one’s home market – where everyone is familiar with the local nuances, language, and general program complexities. When it comes to expanding a program into a new country, those challenges grow exponentially. In order to set your affiliate program up for success, it’s essential to ask the right questions. Here are five commonly asked questions about taking affiliate programs into a new...
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What’s driving the latest trends in global affiliate marketing? How should you assess new markets before you expand your affiliate program in them? What factors limit successful affiliate programs’ expansion? These questions and more were answered on our recent “Going East & Going West” webinar that we held with our friends at Affiliate Window. Affiliate marketing spend has been rising in both US and European markets – and for good reason. It’s one of the most...
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“Seek first to understand and then to be understood.” ~ Stephen Covey Throughout the centuries, brave explorers have travelled by land and by sea to see what lies beyond. Leaving the familiar to discover new information and resources can be thrilling. But it can also be fraught with dangerous twists and turns, especially for those who are unprepared. Many e-commerce companies are embarking on such an adventure by taking their affiliate program global. In their native environment,...
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Affiliate marketing has proven to be an effective channel for creating brand awareness and gaining new, incremental customers. These attributes are just a few reasons why savvy advertisers want to leverage their affiliate program when they expand internationally into new markets. In addition to its proven track record, here are five reasons why more companies are putting time and resources behind taking their affiliate program global: Established Trust. Affiliates are very effective...
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