GrillBurnFireCrop
In the early days of affiliate marketing, affiliate programs appeared to be a source of easy revenue for online retailers. Because the affiliate channel is a pay-for-performance model, merchants saw it as a simple way to connect with a vast community of bloggers, coupon sites, and other affiliates around the web while scaling their investment. Unfortunately, however, mismanaged Gen 1 programs were fraught with problems, including fraud, off-brand promotion, and high commission payouts...
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