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The FTC continues to crack down on affiliate marketing, highlighting the need for merchants to work with a trusted affiliate management partner who will ensure they’re in compliance with all FTC rules and regulations. A recent summary judgment ruling by a United States District Court forced affiliate marketing network LeadClick Media and its parent company, CoreLogic, to turn over $16 million in “ill-gotten gains” earned through affiliate marketing. Many of the affiliates in...
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Recently the FTC (Federal Trade Commission) sent letters of warning to sixty companies that made improper disclosures in print and TV ads, including twenty of the largest advertisers in the country. The action, dubbed Operation Full Disclosure, singled out ads featuring disclosures that were hard to find, misleading, or lacking in important information. Those sixty companies will have to correct the ads in question, and the FTC recommends that all companies review all of their advertisements...
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This article was originally published in Relevance.  Imagine you’re in a nice hotel in a city you’re unfamiliar with, and you’re looking for some help making dinner reservations at a popular restaurant. What would most people do in this situation? They’d ask the concierge for recommendations. Now, imagine that after asking the concierge for a recommendation, he responds, “Before I recommend this restaurant, I have to tell you about every time I’ve eaten there in the past...
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