holidayfraudaffiliate_299x192
  With today’s tools and strategies, there’s no reason to allow fraud to damage your affiliate program’s profit margin. Setting up a fraud check process is easy and only requires due-diligence. With the major shopping holidays coming up, it’s important to talk about fraud, how to spot it quickly, and know what to do when you find it. What is affiliate fraud? When it comes to affiliate marketing, fraud is a very broad term that encompasses anything that violates your...
Read More >>
GrillBurnFireCrop
In the early days of affiliate marketing, affiliate programs appeared to be a source of easy revenue for online retailers. Because the affiliate channel is a pay-for-performance model, merchants saw it as a simple way to connect with a vast community of bloggers, coupon sites, and other affiliates around the web while scaling their investment. Unfortunately, however, mismanaged Gen 1 programs were fraught with problems, including fraud, off-brand promotion, and high commission payouts...
Read More >>
ClickFraudCrop
Click fraud isn’t new. Savvy marketers have known about it for some time. But the amount of fraud is so staggering - and the digital marketing industry’s response so lackadaisical - that the situation is approaching a tipping point that is sure to drive changes in media buying. The Wall Street Journal picked up the topic in a recent article, reporting that “36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites.” This...
Read More >>