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There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimization, it is a multifaceted process that can seem daunting to many marketers. Having a comprehensive checklist will help ease your mind and guide you through the process, ensuring your campaign is set up for success. Download our easy-to-follow checklist to learn how to incorporate these key components of a Facebook...
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Whether you’re a football fan or not, you’ll most likely be tuning in to this Sunday’s Super Bowl 50. It is a day that friends gather together, indulge in food and drinks and watch two teams battle it out for the championship title. However, viewers aren’t only tuning in for an action-packed game. They will also be captivated by the much-anticipated Super Bowl ads that brands pay an average of $4 million for. From Budweiser’s Clydesdale Puppy Love to Reebok’s Terry Tate...
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  The season of caring, sharing, merriment, and LOTS of online shopping is upon us. According to a recent report from Nanigans, e-commerce Facebook advertisers saw twice as many purchases from their ads last holiday season (November and December) compared to ads run during other months of the year. Facebook’s A/B testing features, creative flexibility, reach, insights, and unique ability to target and customize audiences make it an important advertising platform for businesses...
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  In Facebook's Q2 earnings report last year, CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day - and much of that time is spent on a mobile device. When it comes to mobile advertising, ad targeting is critical and Facebook is one company that does this very well. Facebook gathers a treasure trove of information about each of its active users – nearly a billion every day. It also continues to collect more data and information on a...
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Plenty of businesses have found success through Facebook since the social media giant launched over a decade ago. In the past few years they’ve expanded their advertising offerings to include some of the most advanced and unique targeting available in all of digital marketing. Without a huge budget, though, many retailers struggle to find success with Facebook ads, especially when they face the tough decision to keep management of their campaigns in-house or to work with an agency - many...
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Background: As businesses discover the power of Facebook advertising, many are looking for ways to leverage it for specific promotions. A leading home decor retailer was running a one-day flash sale and wanted to use Facebook ads to maximize awareness and sales. The challenge for Acceleration Partners was to reach a relevant audience in  a short period of time. Strategy and Approach: In order to maximize reach and ROI in such a short period of time, the Acceleration Partners team decided to...
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For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The AP team was there and founder and managing director Robert Glazer even spoke. Here’s a roundup of some of the top digital marketing trends we picked up on while at the conference. With the most innovative people in the industry talking about these issues now, they’re sure to be essential for all marketers over the next year. Personalization Is the Next Great...
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This article was originally published on SteamFeed. Few companies face as much backlash as Facebook whenever there’s a slight shift in the wind for marketers. Last year, the social network came under fire for the declining organic reach of brands’ posts, and Copyblogger went so far as to say goodbye to Facebook for good. It’s clear that the heyday is over for businesses looking to promote their offerings on Facebook for free, but that doesn’t mean the social giant isn’t...
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Background: Retailers are increasingly recognizing the power of Facebook to fuel new customer acquisition. A leading pet retailer was looking to find and acquire new customers on Facebook. The challenge for Acceleration Partners was to develop a scalable strategy for leveraging Facebook as a customer acquisition channel by achieving a $100 or lower CPA in a five-week period. Strategy & Approach With so many variables in Facebook advertising (image, headlines, and infinite...
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SuperBowl
The Super Bowl is renowned for its television ads. It’s one of the few times people actually sit down in front of the TV in anticipation of the ads. For some of the country’s biggest corporations, those million dollar ad spots become a battleground that can reap huge benefits in buzz the following days. But what if your business is an e-commerce site without much of a television budget? Don’t worry, you can still cash in on the collective excitement that grips the country every Super...
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