Email_299x192
While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business—even though the numbers may suggest otherwise. A survey of nearly 400 digital marketers found that almost one-half of...
Read More >>
iStock_89592479_299x192
Last week we hosted a webinar with ELEMENT Productions that discussed how to make the most of video advertising on Facebook and Instagram. Attendees learned: Best practices for high-performing video ad creative Strategies for boosting engagement and conversions Video ad examples and why they work We received quite a few thought-provoking questions from our audience so we thought it would be beneficial to share the questions for those who weren’t able to attend. What are the...
Read More >>
FacebookInstagram_299x192
Facebook just announced a variety of updates this week – specifically to Dynamic Ads and Website Custom Audiences – that just might improve the effectiveness of your marketing. Here’s a quick breakdown of these updates: Expanded Functionality for Dynamic Ads (formerly called Dynamic Product Ads) Dynamic Ads* for Instagram Many advertisers on Facebook have long been using Dynamic Ads with great success, but haven’t been able to on Instagram. Now, they can.While many...
Read More >>
FacebookChecklist_Images_299x192
There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimization, it is a multifaceted process that can seem daunting to many marketers. Having a comprehensive checklist will help ease your mind and guide you through the process, ensuring your campaign is set up for success. Download our easy-to-follow checklist to learn how to incorporate these key components of a Facebook...
Read More >>
SuperBowl_299x192
Whether you’re a football fan or not, you’ll most likely be tuning in to this Sunday’s Super Bowl 50. It is a day that friends gather together, indulge in food and drinks and watch two teams battle it out for the championship title. However, viewers aren’t only tuning in for an action-packed game. They will also be captivated by the much-anticipated Super Bowl ads that brands pay an average of $4 million for. From Budweiser’s Clydesdale Puppy Love to Reebok’s Terry Tate...
Read More >>
FacebookCreative_299x192
As paid marketing competition increases on Facebook, ad creative becomes increasingly important. To effectively grab target audiences’ attention, paid advertisers need to get back to the fundamentals of advertising. What do I mean by this? I mean we need to focus on our ad creative. Ad creative isn’t just the image that you use; it’s also the messaging and call-to-action. Here are a few helpful tips that I’ve compiled from various sources, including my own experience creating...
Read More >>