All the single ladies – and men – in China will be putting their hands up on November 11th and celebrating Singles’ Day, a relatively new holiday popularized by Alibaba in 2009. Prior to 2009, Singles’ Day was considered a day for unattached individuals in China to celebrate their single status. In the early 90s, a group of students at Nanjing University decided to celebrate their singledom on 11/11 because it’s comprised of four single numbers. They would celebrate by having...
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As online shopping increases, the nuanced laws surrounding how e-commerce companies must collect sales tax from online purchases has grown increasingly complex. To try and simplify the process, House Judiciary Committee Chairman, Bob Goodlatte, R-VA, has drafted the Online Sales Tax Simplification Act of 2016. According to the Performance Marketing Association, the legislation would “create a federal solution to the state-by-state approach that impacts affiliate marketers. However,...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Although it may seem early, the new year will be here before you know it! We’ve put together a calendar of 2017 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 16 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in...
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The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice list checked off before Q4 hits like a snowball in the face, we’ve put together a fun, festive and fruitful e-book titled, Q4 Strategies to...
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Internet Retailer just released their “Top 500” guide for 2016, a list of America’s biggest and best e-commerce players. Included in this list are 13 companies that Acceleration Partners is proud to call our clients. These companies rely on AP to manage their Affiliate Programs and their Digital marketing campaigns, including SEO (search engine optimization), PPC (pay-per-click), paid social, retargeting and display advertising and more. Considered the world’s “most-trusted...
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When e-commerce marketers think about improving their site’s ranking, they tend to focus on incorporating critical keywords into their copy and/or within meta titles and meta descriptions. Incorporating keywords in those spots, however, are just one piece of the puzzle when it comes to creating high-converting, well-optimized product pages. Whether your ecommerce site has one product page or 10,000, it’s important to implement the following SEO and user experience strategies to help...
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In the world of digital marketing, the only thing that is constant is change. The break-neck speed at which things change – from new ad technology, algorithmic updates and tracking methods to ad content requirements, devices and consumer expectations – can leave many advertisers overwhelmed and underperforming. But it doesn’t have to. Download our free E-Book, Digital Marketer's Guide To Success in 2016, to learn what key trends to watch for, and how to utilize them to...
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Propelled by holiday sales, Q4 is e-commerce's time to shine. To help you glean a fuller understanding of customers' holiday shopping preferences, we've put together a "10 Surprising Holiday Shopping Stats for Digital Marketers" infographic. It provides a snapshot of holiday shopping trends that we think just might add a little magic to your holiday digital marketing season.   To learn more about effective strategies that can help you to ensure successful digital marketing all...
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This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use? Or a site so stuffed with SEO copy that it lacked a compelling message? Both are extreme examples of what can happen to an e-commerce site when the balance between branding and performance marketing is off. Though both are necessary for successfully selling a business, at many companies these two teams fight internal battles for...
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For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The AP team was there and founder and managing director Robert Glazer even spoke. Here’s a roundup of some of the top digital marketing trends we picked up on while at the conference. With the most innovative people in the industry talking about these issues now, they’re sure to be essential for all marketers over the next year. Personalization Is the Next Great...
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Summer holidays provide unique marketing opportunities for retailers to connect with their customers, enhance their brand, and expand their creativity.  Here are a few summer holidays and observances to consider marketing around, as well as some helpful ideas for what you can do. July July 4th – Independence Day UV Safety Month National Picnic Month National Parks Month August August 1st - National Mustard Day August 2nd – International Friendship Day August...
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We live in the era of e-commerce, with B2C e-commerce sales on pace to reach $1.7 trillion in 2015. It’s never been easier for businesses to reach consumers and many consumers now demand an online shopping experience. As a result, the traditional organization of many industries is changing. Businesses that once operated purely on a B2B or catalogue basis are now trying their hand at selling directly to consumers. Many have found success with this strategy, increasing their margins and...
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