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The hottest topic in e-commerce marketing right now is mobile. This is because mobile ads not only work, but according to a recent comScore report, they are starting to perform much better than desktop ads on average. But there’s a lot more to mobile marketing than just having an app or a mobile-friendly site. This is particularly true for mobile affiliate marketing. In fact, many merchants have found that leveraging mobile in their affiliate marketing program can be more cost effective...
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It may be hard to believe, but it's already September. Kids are heading back to school, the leaves will soon be changing color, and the mad rush of holiday shopping will very soon be upon us. I know, I know, hearing about the holidays now is kind of like walking into the drug store to find that they've already put their Halloween decorations up before summer is even over. But the fact is, the holiday shopping period is so busy, there's no way marketers can succeed unless that start...
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E-commerce is growing around the globe. From India and Mexico to Poland and Nigeria, the internet is starting to play a larger role in retail. Savvy brands are taking advantage of this trend, expanding into new markets and introducing completely new customers to their products. Taking any marketing channel abroad has its difficulties, but affiliate marketing is one of the most challenging. No single network or agency is best everywhere, so merchants either have to settle for subpar service...
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The back-to-school time of year will soon be upon us. Every July and August millions of parents and students take to the stores, and the internet, searching for all the new supplies they need for the coming school year. This national shopping spree includes everything from the parents of kindergarteners buying crayons and gluesticks to college students buying laptops and the latest fashions. Last year Americans spent just under $75 billion, which makes back to school the second biggest...
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In many ways, a website is a lot like a house. And both, on occasion, require a renovation. Before launching into this process with your site, however, you will want to pause and ensure you are doing as much as possible to set your site up for future success. This involves making sure your site is aligned with the SEO best practices of the day and laid out in a way that makes the most sense to users. To do this, your site needs an architect who can make sure all of the different parts are...
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Coupon sites have been a hot topic in affiliate marketing over the last few years. As recently as two or three years ago, they dominated most affiliate programs. When engaged program managers dug into attribution, however, they found that much of the revenue these sites were driving wasn’t incremental. Though many merchants have shifted focus to content bloggers, coupon sites can still be an important piece of an affiliate program. For certain kinds of retailers they’re absolutely...
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2015 is here which means marketers are reflecting on past successes and contemplating what the new year will bring. Digital channels grew by leaps and bounds in 2014, with global advertising spend increasing 16.7 percent and surpassing 25 percent of all media spending for the first time. This trend will continue in 2015 with global spend on digital predicted to jump 15 percent bolstered by mobile and social ad campaigns. To support digital marketers during this important planning period,...
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Affiliate marketing is changing. For years it was dominated by expensive programs that did little more than cannibalize existing customers brought in by other channels. Marketing managers have come to realize these programs are so full of fraud and off-brand promotion they often end up doing more harm than good. But to eliminate affiliate marketing completely is to miss out on a huge opportunity. Properly managed affiliate marketing programs can account for 10-20% of online sales and have...
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